The HOKA Experience
HOKA® was created with one goal in mind — make running easier. We do things differently, from the look of our shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the HOKA difference feels like, but there's a lot that goes on behind the scenes.
Here's How We Do It
cushioned midsole
Marshmallow softness
Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness.
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The wheels to move you forward
Designed to drive runners forward, Meta-Rocker geometry complements the natural gait cycle and reduces the height differential between heel and toe.
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Active Foot Frame
The bucket seat
The Active Foot Frame functions like the bucket seat in a racecar, cradling the heel and embedding the foot securely into the midsole.
Profly™
Intelligent cushioning
A two-part midsole that delivers a cushioned landing and responsive toe-off, PROFLY™ provides a uniquely soft and snappy ride.
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J-Frame™
Stability with freedom
Designed to combat overpronation, J-Frame™ innovation delivers extended support with a firmer foam on the medial side where the foot typically rolls inward.
Shop Stability ShoesCarbon Fiber Plate
Aggressive propulsion
Designed to provide a propulsive ride, the carbon fiber plate curls under toes to deliver a smooth transition through the gait cycle.
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HUBBLE® HEEL
Effortlessly smooth transition
Building on HOKA heritage, the extended HUBBLE® heel is designed to limit impact on the body and create smoother heel-to-toe transitions.
shop Hubble® heel